Gösser lemon courier
The task was to lauch Gösser’s new lemon avoured non-alcoholic product on the market. It’s a beer which you can consume everytime and everywhere without barries. Sampling was a must according to the brief. They wanted to change the perception of drinking beer and set an alternative on the soft drink market for those who long for a refreshment.
We made an interactive product promotion what comes from the digital world and goes to the offline space: the first beer-testing service on Facebook in Budapest, the lemon courier. Facebook fans could order their free refreshment by bike couriers. Campaign elements: facebook, online video and seeding, outdoor, CLP.
More than 15.000 new Facebook fans, 3000 orders, 5000 e-mail database, massive online attention.
Prizma PR Awards Hungary 2011 – Best Social Media Solution LolliPOP B2B Award Hungary 2011 – Best Sampling Concept Social Media Best Practice Award Hungary 2012
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