Nikon made a unique service’s promotion: they give 3 years warranty on every reflex camera. How can we tell the importance of this 3 years?
We’ve made a stop motion viral video with the title: Clicks. The question was: do you know how many pictures do three years consist of? We do not, but we leave it to you. – was the answer. The video shows the daily life of a young guy throught clicks. Everything is change but our character and his camera stay together. We used 70 location, 300 figurants and 50 animal in the movie. The campaign elements were online releases and viral video, blog seeding. CLP, floor sticker, metro poster.
More than 60.000 video views without media budget.
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