Suzuki BAND ATTACK!
We wanted to create a content marketing activity that can position the Suzuki brand upwards among the youth and gain valuable engagements that are long lasting.
We made a video program called Band attack! with popular Hungarian band’s and a Suzuki Vitara. According to the concept the band has to attack unexpectedly an (extra)ordinary place like a retirement home, a multinational IT company or a music school’s class with a Suzuki Vitara. We have written and executed creative scripts to accompany them, making them well edited, movie-like experiences. This random concert like and attack can make a simple day unforgettable. Certainly the funny videos are shareable so the experience is for everyone. Several well knowed bands have participated during the year.
Campaign elements: videos for youtube and facebook use other social media tools: instagram and vine print pr articles.
More than 600 000 video views with dedicately low and efficiently targeted media budget. Multiple valuable shares from the musicians for their own fanbase.
ContactFRIENDLY CREATIVE INNOVATION SPACE, BUDAPEST
Tinódi utca 1-3. Gizella Malom