FIND THE E-SHOT

Challenge

To launch and promote Red Bull’s new product, the E-shot through an innovative online campaign aimed on the young target group.

Solution

Hungary’s first interactive multi-stage viral videos on YouTube! The essence of the videos interaction was to help the protagonist’s to find their E-shot, which was our heros’ key accessory in a critical situation. The online distribution of the videos was helped with generated online seeding.

Results

Interactive adaptation: Austria, Switzerland

Golden Drum, Portoroz – Interactive ads and digital solutions

The Cup, Istambul – Interactive ads and digital solutions

ContactFRIENDLY CREATIVE INNOVATION SPACE, BUDAPEST

Friendly brings a truly regional dimension, we are already present in 6 countries in CEE region with our communication solutions. Along our HQ in Budapest, we are present activities in Slovenia, Czech Republic, Slovakia, Romania, Italy and Germany. Offering a unique look at design, technology, and digital marketing innovations.